Privacy policy

Last updated: 26 September 2026

This Privacy Policy explains how Eraya Ecommerce (trading as Eraya Style), Ghitorni, New Delhi 110030 ("we", "us") collects, uses, shares and protects your personal data when you visit erayastyle.com, place an order, or contact us. It is published under the Information Technology Act, 2000 and its rules, and the Digital Personal Data Protection Act, 2023.

1. What we collect

  • Contact and delivery details: name, phone number, email address and shipping address.
  • Personalisation content: the photos, names, dates and messages you give us to make your product.
  • Order details: what you bought, the amount, and the payment status. We do not store your card, UPI or bank login details. Payments are handled by our payment partners.
  • Verification: your phone number and a one-time password (OTP) when you check out or log in.
  • Conversations: messages, emails and calls with our support team. If a call is recorded, we will tell you at the start of the call.
  • Device and browsing data: IP address, device and browser type, pages viewed and the ad or link that brought you to us, collected through cookies and similar tools.

2. Why we use it

  • To make, ship and deliver your order, and send order and delivery updates.
  • To verify your phone number and prevent fraud and fake orders.
  • To handle complaints, replacements, refunds and returns.
  • To keep invoices and records required by tax and accounting laws.
  • To improve our website and measure how well our ads work.
  • To send offers on WhatsApp, SMS or email, only if you agree. You can opt out at any time.

3. Your photos

  • We use your photos and messages only to make your order.
  • We keep them for 90 days after delivery, so we can check and resolve any complaint or replacement request. After that we delete them.
  • We will never use your photos, your name or your order in ads, social media, reviews or marketing unless you give us separate, clear permission for that.
  • Please upload only photos you have the right to use, and of people who are happy for them to be used on a gift.

4. Who we share it with

We do not sell your personal data. We share only what is needed with:

  • Store and hosting: Shopify and our cloud hosting providers, to run the website and our order systems.
  • Payments: payment gateways such as Razorpay, to process your payment.
  • Delivery: our shipping aggregator and courier partners, to deliver your parcel.
  • Messaging and calls: WhatsApp Business (Meta), SMS and OTP providers, email and calling providers, to send updates and support you.
  • Analytics and advertising: Meta and Google, through cookies and pixels, to measure and improve our ads.
  • Authorities: government bodies, courts or law enforcement, when the law requires it.

Some of these providers may store data on servers outside India. We use providers that follow reasonable security practices.

5. Cookies

We use cookies to keep your cart working, remember your preferences, understand how the site is used, and measure ads. You can block or delete cookies in your browser settings. Some parts of the site, such as the cart, may not work without them.

6. How long we keep it

  • Photos and personalisation content: 90 days after delivery.
  • Order, invoice and payment records: as long as tax and accounting laws require (up to 8 years).
  • Support conversations: up to 1 year after your last contact, or longer if a complaint or legal matter is open.
  • Marketing contact details: until you opt out.

7. Your rights

You can ask us to:

  • Tell you what personal data we hold about you and how we use it.
  • Correct or update your data.
  • Delete your data, unless we must keep it by law (for example, invoices).
  • Stop marketing messages, or withdraw any consent you gave.
  • Nominate a person to exercise these rights for you in case of death or incapacity.

Write to our Grievance Officer (details below). We will respond within the time the law requires. If you are not satisfied, you may complain to the Data Protection Board of India.

8. Security

We protect your data with reasonable security practices, including encrypted connections (HTTPS), access limited to staff who need it, and trusted service providers. No system is completely secure, so please keep your OTPs private. We will never ask for your OTP, card PIN or UPI PIN on a call.

9. Children

Our website is meant for people aged 18 and above. We do not knowingly collect data from children. If you are under 18, please use the site with a parent or guardian.

10. Grievance Officer

Tanuj Singh, Customer Support, Eraya Ecommerce, Ghitorni, New Delhi 110030
Phone: +91 7943447416 · Email: hello@erayastyle.com

We acknowledge complaints within 48 hours and resolve them within one month.

11. Changes to this policy

We may update this policy from time to time. The latest version will always be on this page with its date.